Privacy Policy

At Future Intention for Women, part of The Business Signpost Ltd we respect the privacy of visitors to our website (www.futureintentionsforwomen.co.uk).  This policy is concerned with how we collect information, what we do with it and what controls you have over your personal information.

Your Privacy

We take our duty to process your personal information very seriously. This policy explains how we collect, manage, use and protect your personal information.

We may change this document from time to time to reflect the latest view of what we do with your information. Please check back frequently; you will be able to see if changes have been made by the date it was last updated.

Refer to the sections below for more details on how and why we use your personal information:

  1. Who are we?
  2. What personal information we collect and how we use it
  3. Legitimate interests
  4. Sharing your information
  5. Retaining your information
  6. Your details on the web
  7. What are your rights?
  8. How to contact us

1. Who are we?

In this policy references to  ‘Future Intentions for Women’, ‘we’ or ‘us’ are to The Business Signpost Ltd Ltd which is a registered company in England and Wales, and in Scotland

2. What personal information we collect and how we use it

What we need

The Business Signpost Ltd is what’s known as the ‘controller’ of the personal information you provide to us. We will usually collect basic personal information about you like your name, postal address, telephone number, email address and your payment details if you are purchasing from us.

Why we need it

We collect your personal information in connection with specific activities, such as campaign updates, newsletter requests, registration or membership requests, product purchases, feedback, donations, competition entries, information you provide in public forums on our sites and applications.

The information is either needed to fulfil your request or to enable us to provide you with a more personalised service. You don’t have to disclose any of this information to browse our site. However, if you choose to withhold requested information, we may not be able to provide you with certain services.

Our marketing

Sometimes, with your consent, we will process your personal information to provide you with information about our work or our activities that you have requested or are expecting.

On other occasions, we may process personal information when we need to do this to fulfil a contract (for example, if you have purchased something from our web shop) or where we are required to do this by law or other regulations.

The Business Signpost Ltd also processes your information when it is in our legitimate interests to do this and when these interests do not override your rights. Those legitimate interests include providing you with information on our products, campaigns, services, products, newsletter requests, feedback, competitions and other activities. Please see the section on ‘Legitimate Interest’ for more information.

How we obtain your details

We will also hold information about your details so that we can respect your preferences for being contacted by us.

We collect your personal information in a number of ways:

When you provide it to us directly.

When you provide permission to other organisations to share it with us (including Facebook or Twitter).

When we collect it as you use our websites or apps.

When you have given it to a third party and you have provided permission to pass your information on to us.

From publicly available sources (where possible) to keep your information up to date (e.g. the Post Office’s National Change of Address database).

We combine the information from these sources with the information you provide to us directly.

Children

Please note that we will not knowingly market to or accept orders for goods or services from persons aged under 18 years.

As a parent or guardian we encourage you to be aware of the activities in which your children are participating, both offline and online. If your children voluntarily disclose information, this may encourage unsolicited messages. We suggest that you discourage your child from providing any information without your consent.

Anything else?

All the personal information we process is processed within the EEA. However for the purposes of IT hosting and maintenance your information may be situated outside of the European Economic Area (EEA). This will be done in accordance with guidance issued by the Information Commissioner’s Office.

If you would like to change the way you hear from us or no longer wish to receive direct marketing communications from then please email us or click the ‘unsubscribe’ link in our emails.

3. Legitimate interests

We have a number of lawful reasons that mean we can use your personal information. One of these is something called ‘legitimate interests’. Broadly speaking Legitimate Interests means we can process your personal information if:

We have a genuine and legitimate reason.

and

We are not harming any of your rights and interests.

 

Please read the information we have provide in the ‘Legitimate Interest’ policy below for more detailed information.

4. Sharing your information

We do not share your information with any other organisations or individuals unless we are when obliged to by law, for purposes of national security, taxation and criminal investigations and in the following instances:

  • If you have agreed that we may do so.
  • When we use other companies to provide services on our behalf, e.g. processing, mailing or delivering orders, answering customers’ questions about products or services, sending mail and emails, customer analysis, assessment, when using auditors/advisors or processing credit/debit card payments.
  • If we merge with another organisation to form a new entity, information may be transferred to the new entity.
  • We may disclose aggregate statistics about our site visitors, supporters, customers and sales to describe our services and operations to prospective partners, advertisers and other reputable third parties and for other lawful purposes, but these statistics won’t include any personally identifying information.
  • If we run an event in partnership with other named organisations your details may need to be shared. We will be very clear what will happen to your data when you register.
  • And, we will never sell or rent your personal information to other organisations.

5. Retaining your information

We hold your information only as long as necessary for each reason that we use it.

If you decide not to work with The Business Signpost Ltd any more or request that we have no further contact with you, we will keep some basic information in order to avoid sending you unwanted materials in the future and to ensure that we don’t accidentally duplicate information.

If you make a purchase from us, we will keep the purchase information for a period of seven years for accounting purposes.

Legitimate Interest Policy

Legitimate interests

The new data protection requirements have a number of reasons by which we can use the personal information you provide to us. One of these is called ‘legitimate interests’.

This means that we have the potential to use your personal information if we have a genuine and legitimate reason and  we are not harming any of your rights and interests. So, what does this mean? When you provide your personal details to us we may use your information to help you understand more about what we do as an organisation. Before doing this, though, we will also carefully consider and balance any potential impact on you and your rights.

Some typical examples of when we might use the approach are for preventing fraud, direct marketing, maintaining the security of our system, data analytics, enhancing, modifying or improving our services, identifying usage trends and determining the effectiveness of our campaigns.

 

How we  may use your personal information

Direct Marketing: We will send postal marketing which further the aims and objectives of The Business Signpost Ltd. We will also make sure our postal marketing is relevant for you, tailored to your interests.

Ordering online: In order for us to process an order, payment has to be taken and contact information collected, such as name, delivery address and telephone number, provided.

Your best interest: Processing your information to protect you against fraud when transacting on our website, and to ensure our websites and systems are secure.

Personalisation: Where the use of the information enables us to personalise, enhance or otherwise improve our services/communications for the benefit of our customers.

Analytics: To use your personal information for the purposes of customer analysis, assessment, profiling and direct marketing, on a personalised or aggregated basis, to help us with our activities and to provide you with the most relevant information as long as this does not harm any of your rights and interests.

Research: To determine the effectiveness of promotional campaigns and advertising and to develop our products, services, systems and relationships with you.

Due Diligence: We need to undertake due diligence on potential customers and business partners to determine if those companies and individuals have been involved or convicted of offences such as fraud, bribery and corruption.

We will also hold information about you so that we can respect your preferences for being contacted by us.

 

Your interests

Before we use your personal information for our legitimate interests, we will always consider and balance any potential impact on you and your rights under data protection legislation and any other relevant law. Our legitimate business interests do not automatically override your interests – we will never use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law).

Remember, you can change the way you hear from us or withdraw your permission for us to process your personal details at any time by emailing us.

 

Privacy policy: Cookie policy

This policy explains what cookies are, how the company uses them on our websites and what you can do to manage how they are used.

Cookies and how they benefit you

Our website uses cookies, as almost all websites do, to help provide you with the best experience we can. Cookies are small text files that are placed on your computer or mobile phone when you browse websites.

Our cookies help us:

  • Make our website work as you’d expect.

  • Remember your settings during and between visits.

  • Improve the speed/security of the site.

  • Allow you to share pages with social networks like Facebook.

  • Continuously improve our website for you.

  • Make our marketing more efficient (ultimately helping us to offer the service we do at the price we do).

Granting us permission to use cookies.

If the settings on your browser that you are using to view this website are adjusted to accept cookies we take this, and your continued use of our website, to mean that you are fine with this. Should you wish to remove or not use cookies from our site you can learn how to do this below, however doing so will likely mean that our site will not work as you would expect.

How long do cookies last?

When a web server sends a cookie, it asks your browser to keep that particular cookie until a certain date and time. These dates can be:

  • Some date in the future – which might be a few minutes or a few hours from now (to track something like your shopping cart in an online store). The cookie might expire many years in the future, to keep track of your browser for a long time.

  • When you close your browser – this is called a session cookie, the next time you start your browser these will have vanished.

  • Some date in the past – this is how the server asks a browser to remove a previously-stored cookie.

 

Our own cookies

We use cookies to make our website work including:

  • Remembering if you have accepted our terms and conditions.

  • Allowing you to add comments to our site.

  • Remembering if we have already asked you certain questions (e.g. you declined to use our app or take our survey).

  • There is no way to prevent these cookies being set other than to not use our site.

 

Site improvement cookies

We regularly test new designs or site features on our sites. We may do this by showing slightly different versions of our websites to different people and anonymously monitoring how our site visitors respond to these different versions. Ultimately this helps us to offer you a better website experience.

Anonymous visitor statistics cookies

We use cookies to compile visitor statistics such as how many people have visited our website, what type of technology they are using, how long they spend on the site, what page they look at, etc. This helps us to continuously improve our website. These analytics programs also tell us, on an anonymous basis, how people reached this site (e.g. from a search engine) and whether they have been here before, helping us to to develop our services for you. Our site uses the following analytics programs:

Google Analytics

Social website cookies

So you can easily ‘Like’ or ‘Share’ our content on social network sites, we have sharing buttons on our site from:

Filament, Instagram, Facebook, Pinterest, Google+, LinkedIn, Twitter and YouTube

We embed the Facebook Comments plugin to allow you to leave comment on our website using your Facebook account. This plugin may collect your IP address, your web browser User Agent, store and retrieve cookies on your browser, embed additional tracking, and monitor your interaction with the commenting interface, including correlating your Facebook account with whatever action you take within the interface (such as “liking” someone’s comment, replying to other comments), if you are logged into Facebook. For more information about how this data may be used, please see Facebook’s data privacy policy: https://www.facebook.com/about/privacy/update

The privacy implications on this will vary from social network to social network and will be dependent on the privacy settings you have chosen on these networks.

Turning cookies off

You can usually switch cookies off by adjusting your browser settings to stop it from accepting cookies. Doing so, however, will likely limit the functionality of ours and a large proportion of the world’s websites as cookies are a standard part of most modern websites.

 

 

This document was last updated July 2026